Talking Logistics Episode: Innovations in the Multi-Channel Customer Experience

Featuring Elemica’s Senior Director of Product Management, Gary Neights and Adelante SCM’s President, Adrian Gonzalez


We have entered a new age of digital networks where effective network strategies play a critical role in a company’s ability to capture market share, drive revenue growth, improve margins, while increasing customer service. Companies that understand the competitive advantage of multichannel digitization networks move and adapt quickly to market needs in real-time without concern about their customer’s network capabilities. New innovations in network channel management allow companies to meet every customer wherever they are on their digitization journey, offering new levels of performance and visibility while making life easier for customers. Suppliers who can leverage these new digital channels will have a significant head start on their competition in networking capability and cost, deploying a digitization strategy that can support every customer in their market.