Is Your Supply Chain Control Tower an Asset or a Liability?


Control towers provide a central hub to monitor supply chain-related activity. Beyond the impressive user interfaces, however, lurks a lack of functionality. It’s important to carefully consider the actual user needs that will yield benefits for your business. Most users, for example, don’t need to see all the shipments that are on time. Instead, they need to focus on deviations from the norm – exceptions that require corrective measures and potential coordination across supply chain partners.Additionally, users want simple answers to obvious questions, like, “Where’s my shipment?” Customer service reps are looking for quick and accurate responses to incoming customer calls, not a string of clue..

Download this whitepaper to learn how to avoid the information overload and build a strong basis for actionable supply chain visibility with data.