Digitally Orchestrating the Customer Experience from Order Through Fulfillment
Chemical supply chains are under real pressure. There is more order complexity, more channels, and customers who expect fast answers and fewer surprises. For customer success and experience leaders, this usually means more exceptions to manage, more coordination across teams, and more responsibility for the CS organization to keep things moving.
The focus is on reducing friction for both your customers and your customer-facing teams, cutting down unnecessary handoffs, and giving CS leaders earlier, clearer signals so issues can be addressed before they become customer problems.
Breakout Session
Tuesday, April 14th, 1 PM CUMBERLAND B
Driving Revenue Growth and Customer Satisfaction by Eliminating Order Complexity
Manual demand capture, channel silos, and inconsistent order visibility make it harder to onboard customers, respond with confidence, and retain business in an increasingly competitive market.
Learn how simplifying and modernizing the order lifecycle enables faster, more accurate order processing, improves fulfillment, and creates a consistent, transparent experience for customers across any channel. By removing complexity from the order orchestration, organizations can unlock higher revenue, reduce operational costs, retain customers, and adapt to evolving business models.
Adam Abouna
VP, Solution Engineering
Jerry Peterson
Executive Vice President Sales

Chris Knapp
Vice President Sales, North America

Adam Abouna
Vice President, Solution Engineering
Venue
Holiday Inn & Suites, Nashville, TN
April 12 – 15, 2026
Holiday Inn & Suites, Nashville, TN